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- Posted Wednesday September 3, 2014
Saks Fifth Avenue and Saturday Night Live partner to celebrate SNL's 40th season, and the 16th year of Key to the Cure
Saks Fifth Avenue at Biltmore teams up with TGen for Key To The Cure charity-shopping weekend, Oct. 16-19, benefiting women's cancer research
PHOENIX, Ariz. - Sept. 3, 2014 - Cast members
of Saturday Night Live, entering its 40th season this fall, are
promoting the 16th year of Saks Fifth Avenue's "Key to the
Cure," locally benefiting women's cancer research at the Translational
Genomics Research Institute (TGen).
During Key to the Cure's Oct. 16-19 charity-shopping
weekend, Saks Fifth
Avenue at Biltmore Fashion Park, 2446 E. Camelback Road, will
donate 2 percent of sales to support breast and ovarian cancer
research at TGen.
The highpoint of the Saks Phoenix fundraising shopping spree is
the signature Key to the Cure fashion show, starting at
8:30 a.m. Oct. 17, featuring gourmet food, drinks, a raffle for
designer items, and an exclusive peak at the latest
fashions.For more information, please visit: www.tgenfoundation.org/events,
or contact Andrea Kobielski at [email protected]
or 602-343-8572.
"We are honored to be Saks' long-term partner for Key to the
Cure, and excited about the visibility and awareness that
Saturday Night Live's past and current cast members bring to
women's cancers," said Erin Massey, Vice President of Development
for Cancer Programs for the TGen Foundation. "Locally, Key to
the Cure highlights TGen's patient-focused breast and ovarian
cancer research initiatives and provides our scientists funding to
pursue new and innovative research."
Current Saturday Night Live cast members (Vanessa Bayer, Cecily
Strong and Colin Jost) and past cast members (Will Ferrell and Ana
Gasteyer) are this year's Entertainment Industry Foundation (EIF)
ambassadors for Saks Fifth Avenue's 2014 Key to the Cure
campaign.
The SNL cast members will appear in national public service
announcements wearing a limited-edition unisex tee created by
celebrated New York designers Marcus Wainwright and David Neville
of rag & bone. The Key to the Cure PSA will
appear in major fashion and lifestyle magazines in September and
October.
The shirt will retail for $35 at Saks Fifth Avenue stores and
online at saks.com and saksoff5th.com. All - 100 percent - of the
proceeds from each shirt sold will be donated to TGen, benefiting
charitable programs dedicated to finding new detection methods,
better treatments and eventual cures for women's cancers. The tee
debuts Oct. 1 at Saks Fifth Avenue.
In the past 15 years since the inception of the Saks Fifth Avenue
charity-shopping weekend, the retailer has raised more than $35
million for cancer research.
In addition to the partnership for the annual Key to the
Cure campaign, Saks Fifth Avenue will sell exclusive
merchandise inspired by notable Saturday Night Live characters from
seven New York designers. These items, curated by Saturday Night
Live's Emmy-nominated costume designer Tom Broecker, will be
available in Saks Fifth Avenue's New York flagship store and on
saks.com during the Key to the Cure shopping
weekend.
The merchandise includes: Mango's shorts as interpreted by
Alexander Wang, The Nerds outfit as interpreted by Alice + Olivia,
a dress fit for The Californians as interpreted by Diane von
Furstenberg, Spartans Cheerleading uniforms as interpreted by
Elizabeth and James, hats fit for The Coneheads as interpreted by
Eugenia Kim, Mary Katherine Gallagher's school uniform as
interpreted by rag & bone, and Gilly's dress as
interpreted by Suno.
# # #
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's pre-eminent specialty
retailers, is renowned for its superlative American and
international designer collections, its expertly edited assortment
of handbags, shoes, jewelry, cosmetics and gifts, and the
first-rate fashion expertise and exemplary client service of its
Associates. As part of the Hudson's Bay Company brand portfolio,
Saks operates 39 full-line stores in 22 states, five international
licensed stores, 73 Saks Fifth Avenue OFF 5TH stores and saks.com,
the company's online store. Saks Fifth Avenue is proud to be named
a J.D. Power and Associates 2012 Customer Service Champion and is
only one of 50 U.S. companies so named.
*
About TGen
Translational Genomics Research Institute (TGen) is a Phoenix,
Arizona-based non-profit organization dedicated to conducting
groundbreaking research with life changing results. TGen is focused
on helping patients with cancer, neurological disorders and
diabetes, through cutting edge translational research (the process
of rapidly moving research towards patient benefit). TGen
physicians and scientists work to unravel the genetic components of
both common and rare complex diseases in adults and children.
Working with collaborators in the scientific and medical
communities literally worldwide, TGen makes a substantial
contribution to help our patients through efficiency and
effectiveness of the translational process. For more information,
visit:www.tgen.org.
Press Contact:
Steve Yozwiak
TGen Senior Science Writer
602-343-8704
[email protected]
