- Posted Wednesday September 28, 2016
Key to the Cure fashion show Oct. 28 at the Biltmore Saks will accelerate TGen cancer studies
PHOENIX, Ariz. - Sept. 28, 2016 - Academy-Award winning actress Halle Berry is the official campaign ambassador of the 2016 Key to the Cure, funding cancer research at the Translational Genomics Research Institute (TGen).
Sponsored by Saks Fifth Avenue, Key to the Cure includes a special charity-shopping weekend, Oct. 27-30, when TGen will receive 2 percent of all sales from the Saks store in Phoenix's Biltmore Fashion Park, 2446 E Camelback Road.
The best part of the Saks Phoenix fundraising shopping spree is the signature Key to the Cure fashion show, starting at 8:30 a.m. Oct. 28 at the Saks Biltmore, featuring gourmet food, drinks, a raffle for designer items, and an exclusive peak at the latest fall fashions. For more information, please visit: www.tgenfoundation.org/KTTC, or contact Andrea Daly at firstname.lastname@example.org or 602-343-8572.
"We are inspired by the leadership that Saks Fifth Avenue has provided to TGen's research effort for so many years, and we are so proud that Halle Berry has joined in our efforts," said TGen Foundation President Michael Bassoff. "Key to the Cure is helping us unlock the genetic basis of cancer, giving our patients a chance to break free of this disease."
An exclusive Key to the Cure t-shirt goes on sale Oct. 1 at all Saks locations in the U.S. and Canada and online at saks.com and saksoff5th.com. And, 100 percent of sales from the $35 t-shirt will be donated to charity.
As campaign ambassador, actress Halle Berry will appear in a Saks Fifth Avenue-sponsored national public service announcement in fashion and lifestyle media outlets throughout September and October sporting the Christian Louboutin-designed t-shirt.
"I, like so many others, have been touched by cancer, which is why I'm proud to continue to lend my support to the Entertainment Industry Foundation and Stand Up To Cancer in serving as this year's Key To The Cure ambassador," said Halle Berry. "I hope everyone will join me in supporting this critical cause by purchasing a Key To The Cure t-Shirt."
Past ambassadors have included Jennifer Aniston, Gwyneth Paltrow, Charlize Theron, Hillary Swank and Nicole Kidman.
Saks Fifth Avenue's charity shopping weekend is now in its 18th year. Since 1999, the company has donated more than $40 million to cancer research and treatment organizations throughout the United States. For the second year, Saks is being joined in Key to the Cure by Stand Up To Cancer (SU2C) and the Entertainment Industry Foundation.
Stand Up To Cancer, a program of the Entertainment Industry Foundation, was created in 2008 to accelerate innovative cancer research through collaboration among leading scientists from different institutions and disciplines who work together to deliver new therapies to patients quickly. TGen is a recipient of three SU2C cancer research grants.
"Key To The Cure is one of the most important and valuable fund-raising and charitable initiatives that Saks undertakes," said Marc Metrick, President, Saks Fifth Avenue. "We are committed to supporting the causes we believe in."
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Translational Genomics Research Institute (TGen) is a Phoenix, Arizona-based non-profit organization dedicated to conducting groundbreaking research with life changing results. TGen is focused on helping patients with neurological disorders, cancer, and diabetes, through cutting edge translational research (the process of rapidly moving research towards patient benefit). TGen physicians and scientists work to unravel the genetic components of both common and rare complex diseases in adults and children. Working with collaborators in the scientific and medical communities literally worldwide, TGen makes a substantial contribution to help our patients through efficiency and effectiveness of the translational process. For more information, visit: www.tgen.org. Follow TGen on Facebook, LinkedIn and Twitter @TGen.
TGen Senior Science Writer
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson's Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company's online store.
Angela Zdrale, Marketing Manager
About Stand Up To Cancer (SU2C)
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress. For more information on Stand Up To Cancer, visit http://www.standup2cancer.org
About the Entertainment Industry Foundation
The Entertainment Industry Foundation, as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. For more information, visit www.eifoundation.org.